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McSweeney's style on Traitors inspired by Ireland's Pirate Queen

Siobhan McSweeney on The Traitors Ireland
Siobhan McSweeney wearing a custom headpiece from Michelle Kearns

Click through the photo gallery to see Siobhan McSweeney's looks from The Traitors Ireland.

Stylist Anne O'Shea's career skyrocketed last year, when she was hired to dress presenter Siobhan McSweeney for the first-ever series of The Traitors Ireland.

Collaborating with the Derry Girls star, she created a vision board filled with mighty women, ranging from Katharine Hepburn and Marlene Dietrich to Carole Lombard and Enya.

In the end, O'Shea pulled an incredible 26 looks together, wowing audiences through the jaw-dropping wardrobe.

Stylist Anne O'Shea, presenter Siobhan McSweeney, make-up artist Nicki Minshull
Stylist Anne O'Shea, presenter Siobhan McSweeney, make-up artist Nicki Minshull.
Photo: by Evan Doherty

This year, with a new batch of cloaked figures descending on Slane Castle, O'Shea knew the pressure was on to deliver some outstanding looks.

"I felt it," the Dubliner admits. "I was like, 'we cannot do the same as last year'. But also, there's always a natural progression. We were always going to do it slightly better because Siobhan and I are now way more used to working together."

Drawing on powerful female figures for inspiration, the duo landed on a woman who delivered it all: mystery, intrigue, and fabulous accessories.

"The anchoring person or energy, this year, was Gráinne Mhaol," she says, referencing the 16th-Century Pirate Queen of Connaught.

Siobhan McSweeney on The Traitors Ireland

Nods to the seafaring adventurer can be spotted throughout the season, whether it be through dramatic hats and billowing blouses or more subtle glints of gold.

In one scene, Siobhan donned a cape lined with Éadach silk prints, while in another she sparkles in (buried) treasures from Delphi Antique.

When choosing this season's Traitors, the presenter wore an incredible Conor O'Brien blouse and one singular earring. Swashbuckingly chic.

To pull off such astounding looks on the show, McSweeney has been known to dip into her acting skills.

Just as Beyoncé has the alter ego of Sasha Fierce to help her perform to throngs of fans, Siobhan McSweeney has Lady Muck.

Inspired by the steely women in her life, she created the character to bring another layer of mystery to the castle.

For the Cork woman, stepping into costume is stepping into a character - one that is very close to her heart.

"Siobhan would always refer to her late mother as being very Lady Muck," O'Shea explains.

"There wouldn't be anything in her pocket, but she'd still wait for someone to come out and fill her car with petrol," she adds, laughing.

In one of the promotional ads (see above), she even wore a necklace that belonged to her mother.

Siobhan McSweeney on The Traitors Ireland

As well as finding sentimental pieces in McSweeney's own wardrobe, O'Shea drew on the talent of Irish designers to source show-stopping looks.

Last year, she collaborated with a myriad of homegrown designers, including Paula Rowan, Orla Langan, Oran Aurelio, Delphi Antiques, Éadach by Sarah O'Neill, and The Zero Waster.

This year, she worked alongside Mia Walsh Studios, Michelle Kearns, and Miss She's Got Knits - to name but a few.

Siobhan McSweeney on The Traitors Ireland
Siobhan McSweeney wearing a custom headpiece from Michelle Kearns

However, despite the undeniable success of the show (last year's final garnered a whopping 732,000 viewers, and 89,000 live streams), the stylist says she hasn't been approached by as many designers as she would like.

"I'm sure they think about it, and then they don't message me," she muses. "The interest is better, but I would love for there to be even more people - a bit more confident - to reach out with fully formed ideas and sketches."

Irish creatives, take note.

Siobhan McSweeney on The Traitors Ireland

As well as supporting homegrown talent, sustainability has been a top priority for O'Shea and McSweeney this season, leading to an impressive collection of vintage pieces and upcycled creations.

With the help of Mia Walsh, for example, a plain A-line black dress from Siobhan's own wardrobe was transformed into a screen-worthy top.

In another instance, the Zip Yard combined the sleeves of an & Other Stories number with the body of a Julia Allert dress to create a furry masterpiece (see picture below).

Another stand-out sustainable piece was an impossible find: a perfectly fitted, one-of-a-kind tailcoat from Vintage Finds You.

"If we do it again next year, I'm definitely going to lean into more upcycling," Anne promises.

Siobhan McSweeney on The Traitors Ireland

The looks of this season have been sensational, adding to the show's sense of drama and duplicity, and helping McSweeney create a character that keeps contestants on their toes.

Worthy of a Pirate Queen, the treasure trove of pieces has immersed audiences and contestants alike, proving that Anne O'Shea was undoubtedly the right woman for the job.

With the final episode of Traitors Ireland set to take place on Tuesday, 22 September, there are plenty of outfits left to thrill audiences, but in the meantime, you can click through the gallery at the top of the page to see some of our favourites so far.

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