While tens of thousands of women and girls will take part in Gaelic games this weekend, only a minority will step on to the pitch wearing kit that puts their comfort front and centre.
A Co Louth-based physiotherapist and mother-of-two is aiming to change all that.
Earlier this year, Margaret Walsh launched Féirla - a sportswear brand designed specifically for female players so they "feel comfortable, confident and supported in sport, and to help them stay in it".
Six months on from the launch of the business, the brand has been LGFA-approved and Ms Walsh says she hopes to get the go-ahead from the Camogie Association in the future.
"It signifies so much more than clothing. It signifies change, and it signifies a belonging and a place within that sport for that girl," she said.
In the first in a series of reports on small businesses ahead of Budget 2027, watch our video to hear more about Féirla.
